These Videos Have Value

National Ritual Celebration Week sets aside a time each year when we can reflect on the core values of our organization, the foundation of Zeta Tau Alpha. We have a series of videos to help you do just that!

Reflect Values in Action
We make 35,000 decisions each day on average. From what to wear to what events to attend, our values guide these decisions big and small. REFLECT on your values in action with this short animated piece.

Secret Thoughts of a Ritual
What if our ritual could speak for itself? Would it say that you do a good job of living the values it taught you? Watch this video to explore what our ritual might say if it could talk to sisters today. It’s based on an essay by Sigma Chi member Edward King.

The Creed of Zeta Tau Alpha
Travel back in time to hear The Creed of Zeta Tau Alpha read by its author, Shirley Kreasan Strout. These words still hold the same power and meaning as they did when she wrote them in 1928.

What Does The Creed Mean to You?
Speaking of The Creed, what does it mean to YOU? Our Iota Eta Chapter at the University of Nevada Las Vegas made its own video, interviewing members about their personal connection to each line of The Creed.

Herff Jones Badges
The ZTA badge is an outward symbol of our commitment to ZTA and its values. See how badges are made in this video from Herff Jones, our official jeweler.

Tour Longwood University: Ruffner Hall
Ever wonder what the building where ZTA was founded is really like? Take a tour of Ruffner Hall at Longwood University, where our Founders first outlined our core values. While the actual building has burned down multiple times since 1898, it’s been restored to his original beauty.


Making our Ritual a ritual

Last month, we celebrated Valentine’s Day, a holiday designed to commemorate love. But some ask, why Feb. 14? Shouldn’t we celebrate and express “the greatest of all things” each and every day?

This week is similar. It’s National Ritual Celebration Week, a week first launched by Phi Mu in 2011 to reflect on the values of which sororities and fraternities were founded. Yet, like with Valentine’s Day, we find ourselves asking, “What would life be like if we reflected on these values every day? What would the world be like if living the principles taught in our Ritual were more like everyday rituals—habits.”

ZTA’s five open values taught in the new member program are loyalty, responsibility, service, leadership and commitment. What if enacting those values felt like a habit as much as brushing your teeth or tying your shoes?


Let’s take a closer look at each one.

So, what does loyalty look like in real life? To us, it’s those, “Sisters, we’ve got your back” moments. It’s supporting a friend through a tough time or difficult decision, and even celebrating her successes.

Loyalty is providing friendship when a person needs it most. Or being there when someone needs a little help being put back together.

Responsibility is about each of us owning our actions. It’s about being woman enough to own our screw ups AND our successes! It’s about not making excuses for ourselves. It’s saying, “Yup, I did that;” and learning from our mistakes as well as our achievements to consistently “Seek the Noblest.”

Zetas who truly live this value seek out ways to help friends, neighbors and those who need it most. Service doesn’t just have to mean helping in an organized volunteer project; it can really be about acts of service—of kindness—each and every day. From giving a friend a ride to class…

 to holding the elevator for someone…

kindness goes a long way!

Everyday leadership is about gearing your actions to create positive change in the world around you.

It’s about make decisions for the best interest of others.

Knowing that sometimes, you might be dancing to the beat of your own drum.

And sometimes, it means knowing when to follow, supporting the leadership of another.

When you make a promise, commitment is about follow through. It’s about doing what you say you will do. Showing up when you sign up. Sticking to a goal until you achieve it!

In Zeta Tau Alpha, it means being in it for the long haul, making good on the promise you made as a new member —to be committed to your sisters and to “have the welfare and harmony of the fraternity at heart.” This is for a lifetime, not just four years. Because after all, Zeta Is Forever.